“Glamour Personal Shopper è un prodotto unico sul mercato: per la prima volta le dimensioni “on off” e il territorio convivono armonicamente al fine di favorire l’animazione e il sell-out nei punti vendita dei nostri clienti. Investire in prodotti sempre più evoluti e vicini al consumatore è per Condé Nast il modo di stare al fianco dei propri clienti in un momento in cui, in generale, la fiducia del consumatore non sta registrando il massimo storico”.
Glamour Personal Shopper is created on the web, the perfect integration between newspaper, mobile phone and social network. A very unique experience for the user which is all focused around the theme of shopping. For the very first time, newspaper, mobile applications and web are interconnected in one, digital product.
“Glamour, who has always focussed on an innovative means of communication, now chooses and even more concrete and contemporary approach. It is Glamour Personal Shopper, an inedited meeting between the editorial staff and its users, very much a game and completely social. But paying close attention to cities, big or small as they may be.” Words by the Director Paola Centomo.
How can you find the trendiest shop in your city? Which are the Meet-Ups to not miss out on and the coolest events all over Italy? Where are the most interesting swap parties? Glamour.it gives you the “Fashion Angels”, new reference points for the world of Glamour, which, distributed all over Italy, will interact with the user, proposing new looks and giving local information on the world of shopping. And moreover, whoever shows great style and interesting activities, attracting many like from the community, will be able to obtain the Fashion Angel status from the editorial office and hence be awarded with the badge and climb up the classifications ladder.
“Glamour Personal Shopper is a unique product on the market: for the first time the “on off” dimension and the territory live harmoniously together to favour the promotion and sell-out in our client’s stores. It is Condè Nast’s prerogative to invest in evoluted products and stay close to its consumers, in a moment when the consumer’s faith is not at its best”.